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SUMMARY:

I create productive communication channels that help my company deliver a consistent message to all its key audiences. My skills in creative content development, social media and program development help me reach internal and external customers in a powerful way resulting in the growth of the programs I manage. I completed my M.B.A at Pepperdine University with an emphasis in Marketing and moved to Austin, where I joined Dell in a Marketing Merchandising role. My ability to foster meaningful business relationships, both internally and externally, and my all around can do attitude will position me for success in the future.

EXPERIENCE:

Dell Inc. | Program Manager – Women Powering Business/Social Media | Austin, TX 2011 – present
(Worldwide leader in technology solutions that enable people everywhere to grow and thrive)
  • - Developed strategic approaches and implemented execution to differentiate Dell in key growth areas
  • - Created, branded and launched the Women Powering Business program through which Dell supports and nurtures the women business community
  • - The Women Powering Business program helps provide access to knowledge, networks and capital to women in business
  • - Developed a program through which Dell Small and Medium Business sales professionals can engage directly with their customers through social media platforms
  • - Launched a custom Dell Small and Medium Business sales focused social media training to educate sales representatives on best practices and how to get started
Dell Inc. | Marketing Merchandising Manager | Austin, TX 2010 – 2011
  • - Managed vendor funded marketing initiatives on the Medium Business Premier site – growing the program 140% year over year
  • - Piloted, developed and executed the Premier Exclusive Webinar Series to educate Medium Business customers on how to leverage their Premier account to save their company time and money
  • - Helped develop and execute programs to increase Premier utilization based on data analysis of consumer behavior
  • - Created and designed marketing communications for Medium Business Premier initiatives and marketing programs
Bugaboo International | Marketing Coordinator | Hermosa Beach, CA 2009 – 2010
(Bugaboo is a premium brand specializing in best-in-class baby strollers, headquartered in Amsterdam with offices around the globe)
  • - Responsible for marketing communications and agency management for brand message development, advertising creative, internal and external communications, and interactive assets
  • - Managed relaunch and integration of e-commerce capabilities for Bugaboo.com leading to an increase in website traffic and contributing to year over year increase in online revenue
  • - Developed and maintained the company’s comprehensive competitive analysis brief including a detailed overview of market conditions, competitors, and leverage points
  • - Editor of external newsletter – directly responsible for design and content of newsletters distributed to channel partners in North America
Marketwire, Inc. | Marketing Communications Specialist | Los Angeles, CA 2006 – 2009
(Privately held international newswire offering comprehensive global news distribution, offices in US, Canada, UK, China, Brazil)
Marketing Communications Specialist 2008 – 2009 // Marketing Associate 2006 – 2008
  • - Planned and executed online initiatives including promotions to generate new sales leads, customer registrations, and drive traffic to the website
  • - Worked directly with Sales management and account executives to administer follow up on sales leads
  • - Managed content and marketing promotions updates on Marketwire.com along with IT team
  • - Produced quarterly events including management of vendors and purchasing, on-site coordination, and customer relations throughout the event

SKILLS:

Marketing Communications, Project Management, Program Creation, Event Production, Social Media, Live and Virtual Presentations, Client Relationships , Social Media, Photoshop, Basic HTML

EDUCATION:

Pepperdine University Graziadio School of Business, Malibu, CA
  • - Masters of Business Administration, M.B.A.
  • - Emphasis in Marketing
Pepperdine University, Malibu, CA
  • - Bachelor of Science in Business
  • - Graduated Cum Laude

SPECIALTIES:

Marketing Communications, Project Management, Event Production and Execution, Internal Communications, Program Management, Social Media, Photoshop, Website Design

 

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